I think their layer points based on actual events do lend credence to at least look deeper. The incentives don't line up for a tool to combat AI to utilize it for promotional material.
Well it's a tool to combat scraping, and in particular text-focused scraping. That's very far away from image generation, even with both falling under "AI".
It's worth some consideration but it doesn't leave the whole thing feeling nonsensical or fake.
