It's certainly a provocative thought. But I think it's too blunt. In our commercial world sometimes the cheaper thing works better and sometimes the more expensive thing works better. So the lesson I take away is that price is not a great signal in the absence of other context. Trappist brewers have some other cultural norms going for them, and the focus should be on those norms rather than price. The people attracted to it aren't thinking much about the money. If you value them, why would you?