Windows as a platform lost the war many years ago when the web (and then mobile) took over, and is no longer a key part of Microsoft’s business since the CEO switch in 2014.
Microsoft’s current strategy is to 1) keep a stranglehold on enterprise (so, Office and 365 subscriptions) and 2) make money on workloads regardless of platform (with Azure).
What new software, besides games, targets windows anymore? If you wanted to target windows, what SDK and language would you build on, and how many times will it be replaced with $new_hotness in the next 10 years?
It's a platform which means you need it everywhere.
Microsoft Windows has really lost its way.