Notice all the potential revenue operations for Windows: exfil your data, show you ads, sell your data, sell you cloud services. All these things require you to have an identity. Windows is not the product any more.
sure and premium games that cost $90 don’t have any micro transactions in them.
Unfortunately, many MBAs will see it as leaving money on the table.
So yes, the product might cost some money, but that doesn’t mean it’s meeting financial targets, since they grow year on year.. but PCs as a market are not growing at the same rate.
