With many products, every contact a customer makes with customer service is an opportunity to profit. However, it requires quite a mindset to appreciate this.
You can rig your product reviews by providing above and beyond customer service, for example, warranty claims dealt with in a day with a replacement in the post arriving as if by magic to surprise the customer. Hit them up for a review and they will write a review with meaning, explaining how you fixed their problem, exceeding all expectations. Unless you have done this then you would never know. Although most companies do collect reviews, they don't know the way to do it is to get reviews from the customers that complained rather than the ones that didn't. It is very counterintuitive.
You can always upsell. If the customer has problems with the product then maybe they need a different product or a whole suite of stuff. With software you can always give trials too. Complaining about what comes with Windows? Maybe you need Office. Here you go, a three month trial to tide you over.
Customer service should also be the eyes and ears of the company, to alert product and sales teams to any problems with new products so corrections can be made very quickly.
It is also about having customers for life. It is more cost effective to retain the customers you have rather than churn them.
All of this applies regardless of the company size. There are some caveats though. Nothing can be queued unduly, queues don't save time for anyone and you still have to get all of that queued work done. This means you need team members that work from both the front and the back of the queue, to have a clean queue by the end of day.
If you get it right then customer service is not a cost, it is the exact opposite, at the heart of marketing due to word of mouth goodness that can't be bought so easily. If you can get the upsells to work too, then a customer service department can pay its own way, to profit even.
You also have to recruit people that will go above and beyond. Lots of people have hectic lives with kids and other obligations that make their lives unpredictable. They will need days off, special working hours and other niceties, however, give them a job that they can fit around their life and they will show gratitude with loyalty and hard work.
There are cultural problems why this 'bring it on' approach is not so common. Usually customer service are down there with the pigeons in corporate pecking order. In reality, customer service needs to be at the heart of the company with more than lip service given to the 'customer first' idea.
With companies giving customer service over to AI chatbots, there is plenty of opportunity for companies of all sizes, including Microsoft, to resist the AI temptation and get serious about customer service.
You can rig your product reviews by providing above and beyond customer service, for example, warranty claims dealt with in a day with a replacement in the post arriving as if by magic to surprise the customer. Hit them up for a review and they will write a review with meaning, explaining how you fixed their problem, exceeding all expectations. Unless you have done this then you would never know. Although most companies do collect reviews, they don't know the way to do it is to get reviews from the customers that complained rather than the ones that didn't. It is very counterintuitive.
You can always upsell. If the customer has problems with the product then maybe they need a different product or a whole suite of stuff. With software you can always give trials too. Complaining about what comes with Windows? Maybe you need Office. Here you go, a three month trial to tide you over.
Customer service should also be the eyes and ears of the company, to alert product and sales teams to any problems with new products so corrections can be made very quickly.
It is also about having customers for life. It is more cost effective to retain the customers you have rather than churn them.
All of this applies regardless of the company size. There are some caveats though. Nothing can be queued unduly, queues don't save time for anyone and you still have to get all of that queued work done. This means you need team members that work from both the front and the back of the queue, to have a clean queue by the end of day.
If you get it right then customer service is not a cost, it is the exact opposite, at the heart of marketing due to word of mouth goodness that can't be bought so easily. If you can get the upsells to work too, then a customer service department can pay its own way, to profit even.
You also have to recruit people that will go above and beyond. Lots of people have hectic lives with kids and other obligations that make their lives unpredictable. They will need days off, special working hours and other niceties, however, give them a job that they can fit around their life and they will show gratitude with loyalty and hard work.
There are cultural problems why this 'bring it on' approach is not so common. Usually customer service are down there with the pigeons in corporate pecking order. In reality, customer service needs to be at the heart of the company with more than lip service given to the 'customer first' idea.
With companies giving customer service over to AI chatbots, there is plenty of opportunity for companies of all sizes, including Microsoft, to resist the AI temptation and get serious about customer service.